Liberty Communications has debuted the next installment of their The People You Know campaign, this time focusing on Coach Butch Pedersen and West Branch Football.

Coach Butch Pedersen of the West Branch High School Bears football program is a living legend. For more than 30 years, Butch has built one of the top programs in the state. These days, Butch keeps the Bears in step with the 21st century by using technology to enhance the experience of the game.

Check out fantastic video below and be sure to check out their other videos on the campaign's website here.